Branding
We created a bold, practical brand guide that keeps their identity consistent and impactful—wherever it shows up.
From social posts to print materials to web design, it empowers the team to communicate with clarity, confidence, and unmistakable style.
User Persona
Before the rebuild, the website lacked direction—content and messaging were based on assumptions rather than evidence.
To address this, we generated live personas using real-time data pulled from Google Analytics, Tag Manager, Search Console, and Delve.AI.
These personas were grounded in actual user behaviour, not guesswork. This gave us deep insight into who was visiting the site, what they cared about, and how they interacted—paving the way for sharper messaging, better user journeys, and measurable results.
User Flow Mapping
The redesigned website was carefully structured to guide users toward meaningful actions—whether making a purchase, submitting an enquiry, or signing up.
Through detailed user flow mapping, we identified key visitor segments, uncovered how real users navigated the site, and pinpointed where they dropped off. This allowed us to tailor content, structure, and messaging that spoke directly to their needs—guiding them seamlessly toward making a purchase, submitting an enquiry, or signing up.
This process involved:
UX Testing & Usability
Validations
Validations
What They Said
Webx are an extremely easy and professional company to deal with. Our experience has been a very positive one. They have been able to take our "back of fag packet" ideas and put them into reality. I look forward to working with them in the future.
Peter Barlow
CEO
CEO
