Why Structured Data Is the Backbone of Your AI SEO Strategy

Structured data, schema and AI/LLM-optimised SEO

Search is no longer just “10 blue links”. It’s rich results, maps, FAQs, product panels and now AI-generated answers that pull information from across the web. If you want your website to show up clearly and confidently in that world, it needs to speak the language search engines and AI models understand: structured data (schema).

One of the most visible ways to use this is by pairing good content with a clear, visual Frequently Asked Questions section at the bottom of key pages, and marking it up with FAQ schema so both visitors and AI tools can quickly find the right answers and next steps.

This article looks at how website using Joomla 6+ and the Schema & Structured Data extension from Tassos help you move towards truly AI/LLM-optimised SEO.

What is structured data (schema)?

Humans can look at a page and instantly understand what it’s about. Search engines and AI systems don’t have that luxury. They read code, not common sense.

Structured data is a standard way of labelling your content so machines know exactly what they are seeing, for example:

• This is a local business with a specific name, address and opening hours.
• This is a product with a price, availability and image.
• This is a review with a rating.
• This is an FAQ with a clear question and answer.

Most of this is done using the shared vocabulary at Schema.org, usually added to your site as JSON-LD. The good news is that you don’t have to write that code yourself – Joomla and extensions can do the heavy lifting for you.

Why structured data matters for search and AI

Getting structured data right is a core building block of AI/LLM and Search Engine Optimisation. It helps in three big ways:

• Richer search results
  Schema can unlock star ratings, prices, FAQ dropdowns, event dates and more. These “rich snippets” make your listing stand out and can increase click-through rates, even if your position in the results doesn’t change.
• Clear signals for AI tools
  AI Overviews, Bing Copilot, ChatGPT and voice assistants all try to understand who you are, what you do and where you operate. Structured data gives them a clean, machine-readable source of truth instead of leaving them to guess.
• Future-proofing your content
  By adding structured data now, you prepare your content for future search experiences and AI applications. You’re not just optimising for today’s Google results, but also for the way people will discover businesses over the next few years.

Structured data doesn’t magically move you to position one, but it does make your site a much better candidate to be surfaced, featured and trusted by both search engines and AI systems.

Joomla 6: native structured data support

One of the advantages of Joomla 6 is that it now includes native Schema.org support. Under the hood, Joomla generates rich snippets using structured data, and each schema type (Article, Event, Organisation and so on) is handled by its own plugin.

In practical terms, this means you can:

• Open an article in the Joomla administrator.
• Use the Schema tab to choose the appropriate type, such as Article.
• Let Joomla output valid schema markup automatically for that piece of content.

This native support is ideal for standard content such as blog posts and basic pages. However, many businesses need schema for more specific things: local business details, services, products, FAQs, events, courses and so on. That’s where the Tassos extension shines.

Going further with the Tassos “Schema & Structured Data” extension

The Google structured data extension from Tassos builds on Joomla’s native support and makes it much easier to deliver a site that is truly AI/LLM-optimised. It gives you a friendly interface to manage schema across your whole website, without touching code.

• Many schema types, one interface
  Articles, local businesses, products, events, FAQs and more can all be handled from a single dashboard. You simply pick a schema type and fill in clear fields (name, address, price, rating, etc.), and the extension generates the correct markup.
• Works beyond just articles
  You can attach schema to menus, categories and modules, and set publishing rules such as “apply this LocalBusiness schema to all contact pages”. It also integrates with popular Joomla extensions (for e-commerce, events, etc.), so those items output schema automatically.
• Built for rich results and AI discovery
  The extension is designed to help your site qualify for rich results and to make sure search engines and AI services can read the core facts about your business clearly and consistently.
• Actively maintained
  Schema guidelines evolve. Tassos keeps the extension up to date, adding new schema types and improvements, so your site can stay aligned with current best practice.

Don’t forget robots.txt and JSON essentials

Alongside structured data, there are a couple of small but important technical steps that make it easier for search engines and AI tools to crawl and trust your site:

• Review and update your robots.txt file
  We check that your /robots.txt is not accidentally blocking important pages, images or schema output, and that it clearly points to your XML sitemap, for example:
  Sitemap: https://www.yourdomain.co.uk/sitemap.xml.
• Check your JSON outputs
  Your structured data is usually added as JSON-LD – tiny JSON blocks in the page source that describe your business, services, FAQs and more. As part of the process we make sure:
  • The JSON-LD schema generated by Joomla and Tassos is valid.
  • Any other JSON feeds or API-style URLs your site exposes are not blocked by robots.txt.
  • Search engines can reliably fetch and read these “JSON things” that AI tools depend on.

It’s a small piece of housekeeping, but it means your pages, schema and FAQs can all be crawled, indexed and reused confidently by search and AI.

Make your FAQs visual and AI-friendly

A simple, visual Frequently Asked Questions block at the bottom of key pages is one of the easiest ways to combine good user experience with strong schema. Visitors get quick answers, while search engines and AI tools get a structured list of questions and answers they can trust.

On your service pages, you might:

• Pick 5–10 of the questions you are asked most often.
• Write short, clear answers that point towards the next step (booking, enquiry form, quote, etc.).
• Lay them out visually in an accordion or card layout using UIkit.
• Mark the section up as an FAQPage with the Tassos extension, so each Q&A pair becomes structured data.

For example, you could use something like:

The UIkit layout makes the FAQs easy to scan and tap on mobile, while the schema added behind the scenes means AI tools can pull these answers straight into their responses and link users back to this exact page.

The business benefits of moving over

Moving your site to Joomla 6 and adopting a structured-data-first approach brings real business value:

• Stand out in crowded search results
  Rich snippets such as star ratings, pricing, “in stock” labels, FAQs and event dates make your search listing more eye-catching and useful, which often leads to more clicks.
• Speak clearly to AI systems
  Clean structured facts help AI tools understand who you are, what you offer, where you work, when you’re open and why you’re trusted. That increases the chance your business is mentioned and recommended in AI-generated answers.
• Consistency across the web
  Schema encourages you to keep your core business information (name, address, phone, opening hours) accurate and consistent, reducing confusion between Google, Maps, AI tools and directory sites.
• More value from the content you already have
  You’ve already invested in pages, blogs, products, galleries and reviews. Structured data simply describes those assets better so search engines and AI can make full use of them.

What moving over looks like in practice

A typical project to “move over” to AI/LLM-optimised SEO with Joomla 6 and Tassos might look like this:

• Audit – Review your site, identify key content types (services, products, FAQs, blogs, events, etc.) and check what structured data is already present.
• Plan your schema strategy – Decide which core schema types you need, e.g. Website, Organisation/LocalBusiness, Article/BlogPosting, Product/Service, FAQPage, Event or JobPosting.
• Configure Joomla 6 native schema – Enable relevant schema plugins and use the Schema tab for standard articles.
• Set up Schema & Structured Data – Install and configure the extension, create reusable items (such as your LocalBusiness details) and apply publishing rules so the right schema appears on the right pages.
• Build visual FAQ sections – Add UIkit FAQ blocks to key pages and mark them up as FAQPage so AI tools can surface the most important questions and answers.
• Review robots.txt and JSON outputs – Make sure your robots file, sitemaps and JSON-LD schema can all be crawled and understood correctly.
• Test and refine – Use tools like Google’s Rich Results Test and Search Console to check for valid markup, then refine where needed.
• Monitor and improve – Track which pages earn rich results and how click-through rates change, and look for extra opportunities to add schema (for example more FAQs or reviews).

Final thoughts

Structured data is the invisible layer that helps search engines and AI properly understand your Joomla website. Joomla 6 gives you a solid native foundation, the Tassos Schema & Structured Data extension takes it to a level where your whole site can be genuinely AI/LLM-optimised, and a clear visual FAQ block at the bottom of your key pages turns that schema into something your visitors can instantly see and use.

If you’d like help moving to Joomla 6, setting up structured data correctly, reviewing your robots.txt and JSON outputs, or planning an AI-ready SEO strategy for your business, the technical details can all be managed for you while you stay focused on running the business.

Search is no longer just “10 blue links”. It’s rich results, maps, FAQs, product panels and now AI-generated answers that pull information from across the web. If you want your Joomla website to show up clearly and confidently in that world, it needs to speak the language search engines and AI tools understand: structured data (schema).

This article looks at how Joomla 6 and the Schema & Structured Data extension from Tassos help you move towards truly AI/LLM-optimised SEO.

What is structured data (schema)?

Humans can look at a page and instantly understand what it’s about. Search engines and AI tools don’t have that luxury. They read code, not common sense.

Structured data is a standard way of labelling your content so machines know exactly what they are seeing, for example:

• This is a local business with a specific name, address and opening hours.
• This is a product with a price, availability and image.
• This is a review with a rating.
• This is an FAQ with a clear question and answer.

Most of this is done using the shared vocabulary at Schema.org, usually added to your site as JSON-LD. The good news is that you don’t have to write that code yourself – Joomla and extensions can do the heavy lifting for you.

Why structured data matters for search and AI

Getting structured data right is a core building block of AI/LLM-optimised SEO. It helps in three big ways:

• Richer search results
  Schema can unlock star ratings, prices, FAQ dropdowns, event dates and more. These “rich snippets” make your listing stand out and can increase click-through rates, even if your position in the results doesn’t change.
• Clear signals for AI tools
  AI Overviews, Bing Copilot, ChatGPT and voice assistants all try to understand who you are, what you do and where you operate. Structured data gives them a clean, machine-readable source of truth instead of leaving them to guess.
• Future-proofing your content
  By adding structured data now, you prepare your content for future search experiences and AI applications. You’re not just optimising for today’s Google results, but also for the way people will discover businesses over the next few years.

Structured data doesn’t magically move you to position one, but it does make your site a much better candidate to be surfaced, featured and trusted by both search engines and AI systems.

Joomla 6+: native structured data support

One of the advantages of Joomla 6 is that it now includes native Schema.org support. Under the hood, Joomla generates rich snippets using structured data, and each schema type (Article, Event, Organisation and so on) is handled by its own plugin.

In practical terms, this means you can:

• Open an article in the Joomla administrator.
• Use the Schema tab to choose the appropriate type, such as Article.
• Let Joomla output valid schema markup automatically for that piece of content.

This native support is ideal for standard content such as blog posts and basic pages. However, many businesses need schema for more specific things: local business details, services, products, FAQs, events, courses and so on. That’s where the Tassos extension shines.

Going further with the Tassos “Schema & Structured Data” extension

The Schema & Structured Data extension from Tassos builds on Joomla’s native support and makes it much easier to deliver a site that is truly AI/LLM-optimised. It gives you a friendly interface to manage schema across your whole website, without touching code.

• Many schema types, one interface
  Articles, local businesses, products, events, FAQs and more can all be handled from a single dashboard. You simply pick a schema type and fill in clear fields (name, address, price, rating, etc.), and the extension generates the correct markup.
• Works beyond just articles
  You can attach schema to menus, categories and modules, and set publishing rules such as “apply this LocalBusiness schema to all contact pages”. It also integrates with popular Joomla extensions (for e-commerce, events, etc.), so those items output schema automatically.
• Built for rich results and AI discovery
  The extension is designed to help your site qualify for rich results and to make sure search engines and AI services can read the core facts about your business clearly and consistently.
• Actively maintained
  Schema guidelines evolve. Tassos keeps the extension up to date, adding new schema types and improvements, so your site can stay aligned with current best practice.

The business benefits of moving over

Moving your site to Joomla 6 and adopting a structured-data-first approach brings real business value:

• Stand out in crowded search results
  Rich snippets such as star ratings, pricing, “in stock” labels, FAQs and event dates make your search listing more eye-catching and useful, which often leads to more clicks.
• Speak clearly to AI systems
  Clean structured facts help AI tools understand who you are, what you offer, where you work, when you’re open and why you’re trusted. That increases the chance your business is mentioned and recommended in AI-generated answers.
• Consistency across the web
  Schema encourages you to keep your core business information (name, address, phone, opening hours) accurate and consistent, reducing confusion between Google, Maps, AI tools and directory sites.
• More value from the content you already have
  You’ve already invested in pages, blogs, products, galleries and reviews. Structured data simply describes those assets better so search engines and AI can make full use of them.

What moving over looks like in practice

A typical project to “move over” to AI/LLM-optimised SEO with Joomla 6, might look like this:

• Audit – Review your site, identify key content types (services, products, FAQs, blogs, events, etc.) and check what structured data is already present.
• Plan your schema strategy – Decide which core schema types you need, e.g. Website, Organisation/LocalBusiness, Article/BlogPosting, Product/Service, FAQPage, Event or Job Posting.
• Configure native schema (if you are using Joomla 6) – Enable relevant schema plugins and use the Schema tab for standard articles.
• Or use Tassos Schema & Structured Data for more advanced AI integration– Install and configure the extension, create reusable items (such as your LocalBusiness details) and apply publishing rules so the right schema appears on the right pages.
• Test and refine – Use tools like Google’s Rich Results Test and Search Console to check for valid markup, then refine where needed.
• Monitor and improve – Track which pages earn rich results and how click-through rates change, and look for extra opportunities to add schema (for example FAQs or reviews).

Final thoughts

Structured data is the invisible layer that helps search engines and AI properly understand your Joomla website. Joomla 6 gives you a solid native foundation, and the Tassos Schema & Structured Data extension takes it to a level where your whole site can be genuinely AI/LLM-optimised.

If you’d like help moving to Joomla 6, setting up structured data correctly, or planning an AI-ready SEO strategy for your business, the technical details can all be managed for you while you stay focused on running the business.