Branding Guidelines: Keep Your Website and Socials Consistent

Brand consistency is essential when it comes to building your company’s identity and creating a memorable impression on potential customers. It all starts with crafting branding guidelines that define your business’s messaging, voice, and style, both visually and verbally. In order to establish uniformity and ensure that the customer experience is always the same, no matter how or where they interact with your brand, you’ll need to establish cohesive guidelines for what goes into your website design, social media posts, email communication and beyond.

Creating brand guidelines also helps reinforce your company’s core values, improving marketing efforts and making sure that everyone involved in your company’s story is pushing for the same common goal. Keeping in mind these steps will help make sure your website, social media presence, and other touchpoints create an consistent, effective message that resonates with customers.

Create Branding Guidelines with a Visuals Library

Creating brand guidelines is a critical step to ensuring that your brand maintains consistent visuals across all media and platforms. It's important to have a system of standards and protocols that keep your branding in check, and RelayThat makes it easy!


With RelayThat, you'll be able to create detailed branding guidelines that include a color palette, fonts, logo, and images. You can also curate which filters and effects are used, helping to ensure your look is always cohesive. When you follow these guidelines, it will be easier for customers to recognize your products, even on sites like Instagram or YouTube.

Create a Tone of Voice: Use Emojis, Jargon and Hashtags Wisely

Writing your brand's copy and content can be a challenging task. With so many elements to consider, it's important to remember that finding the right tone of voice is key. Setting the right tone for each type of platform, message and audience can help ensure your content resonates with them.

tone of voice

It’s important to determine an appropriate tone of voice for your brand, when it's best to use jargon or emojis, what types of copy to include, if hashtags are appropriate, and finally, how and where to add calls-to-action (CTA). You should also outline whether or not to attribute individual social posts to team members.

Get to Know Your Customers With Customer Personas

As a business looking to create valuable content for your customer personas, it’s important to have an understanding of your target customer’s behavior on social media. From the research you conduct, you can get a better idea of which platforms they tend to use, what kind of content they engage with and the basic demographics such as location, age, gender and occupation.

customer persona

With this information, you can develop groups from the customer research and place customers in categories that match their interests, needs and goals. With these customer personas in mind, you will be able to create tailored content for them that is informative, engaging and relevant.

improve brand recognition

From start to finish, we'll help you build a strong and recognisable brand.

If you want to create a well-defined identity for your brand and standout among competitors, creating branding guidelines will do the trick. Nailing down the right tone of voice, an accurate customer persona, and an unforgettable logo are all necessary components of an effective set of branding guidelines. With the right strategy, results will be sure to follow.

Our brand style guide can help you use the same branding across all your marketing to increase your revenue by as much as 23%. Our team of professionals can help you to develop branding guidelines starting from just £150.

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